“Gluten Free” Labeling on Shaklee Supplements

We do it because it’s the right thing to do.
Not because we have to.

Shaklee scientists test our nutritional supplements for the presence of gluten so we can make a “Gluten Free” claim for those products that pass the test—great news for our gluten sensitive customers and for our Shaklee Independent Distributors marketing our products to people who are or may be sensitive to gluten.

Prior to 2007, there was no legal requirement to test for gluten to make a “Gluten-Free” claim, nor had the FDA provided a final definition of what “Gluten Free” means or established a gluten threshold standard to test against. Despite these facts, many companies have marketed gluten-free products basing their claims simply on the absence of ingredients that contain gluten. While generally reliable, that practice has never met Shaklee’s quality standards. However, with the passing of the Food Allergen Labeling and Consumer Protection Act in 2004, the FDA issued a proposed rule in 2007 defining the claim “gluten free” for voluntary use in labeling food and dietary supplements. The rule also included an established “gluten threshold” to test against. Based on this rule, established testing standards and the increase in demand from Shaklee consumers, Shaklee is able to test for the presence of gluten in Shaklee nutrition products and make “Gluten Free” claims on products that meet the label claim criteria.

It should be noted that the majority of Shaklee nutrition products do not have gluten containing ingredients, with the exceptions of B-Complex, Herb-Lax®, Iron Plus C, Vita-E® 400 IU Tablets, Zinc, and the Cinch® Meal-in-a-Bar products. Regarding Cinch Meal-in-a-Bar, while oats are not one of the prohibited grains in the FDA’s proposed gluten-free labeling rules, we have found small amounts of gluten when testing the Cinch Meal-in-a-Bar.  While the levels are well below the proposed 20ppm limit for making gluten-free claims, we are erring on the side of caution until we can source oats that test completely gluten free.

And soon, we will be able to add B-Complex to our list of gluten free products. The brewer’s yeast in the current formula tests positive for gluten.  As a result Shaklee decided to remove brewer’s yeast from the formula in order to make a gluten-free claim to better serve our customers. Watch for those changes in early Fall.

Click here for a list of our nutrition products that do not contain gluten.

The Shaklee Difference™

Shaklee Vitalizer™ – 80 bio-optimized nutrients clinically proven to create foundation for a longer, healthier life.*

Health experts recommend that all adults take a multivitamin daily. Guided by 12 clinical studies, Shaklee Vitalizer provides a comprehensive spectrum of vitamins, minerals, antioxidants, anti-aging phytonutrients, omega-3 fatty acids, and probiotics in one convenient strip.

Vitalizer utilizes the patent-pending S.M.A.R.T.™ (Shaklee Micronutrient Advanced Release Technology) delivery system to ensure that the right nutrients get to the right place at the right time—helping you to create your foundation for a healthier life.* This S.M.A.R.T. delivery system is so advanced it has 12 patents and two more patents pending, meaning you can’t find it anywhere else.

Vitalizer is an amazing value. Unstable times underscore the need to spend wisely; investing in your health today might save even more in the long run. Vitalizer costs only $2.64 per day.‡ That’s less than a fancy cup of coffee. Other packs can cost as much as $4.76 per day—an 80% difference!

Vitalizer’s 80 Bio-Optimized Nutrients Support*:

• Supercharged vitality
• Immune health
• Stress management
• Anti-aging phytonutrients
• Antioxidant and DNA protection
• Heart and brain health
• Bone and joint health
• Digestive health
• Lung health
• Prostate health
• Healthy skin, hair, and nails
• Nerve and muscle function
• Breast health
• Preconception nutrition
• Colon health
• Healthy teeth and gums
• Vision and eye health

Plus, you get every Vitamin + Mineral your body needs, and now Vitalizer has higher levels of Vitamin D3, proven to significantly raise vitamin D levels in the blood and clinically supported for bone, heart and immune health.
Along with:

• 7 Omega-3s to Help Reduce the Risk of Heart Disease**
• Most Powerful Antioxidant Spectrum*
• Anti-Aging Nutrients*
• Guaranteed Superactive Probiotics to Improve Digestive Health*
• Anti-Aging Nutrients*

**Supportive but not conclusive research shows that consumption of EPA and DHAomega-3 fatty acids may reduce the risk of heart disease. One serving of Vitalizer provides 460 milligrams of EPA and DHAomega-3 fatty acids.
‡Based on Shaklee MN price for Vitalizer.

Tools to Share the Vitalizer Difference:

Vitalizer Value Sheet – This vital document is a great reference piece and clearly illustrates the Shaklee Difference in quality, benefits, value and science.

Landmark Study brochure – The results of the Landmark study were used to help Shaklee create the formula for Vitalizer—this study is a great validation for the positive health benefits of consuming a balanced array of nutrients over time. #75493 English or #75494 Spanish.

And, be sure to visit the All New Multi-media Library and search on “Vitalizer” for even more tools!